No ads.
We make things for cooks, not advertisers.
What you do in your kitchen doesn’t determine what somebody tries to sell you next.
Our Kitchen Promise
We like useful things. We’re less enthusiastic about ads, subscriptions, oversharing and turning dinner into a social network.
So we built #insecuriti a little differently.
Useful things should come without strings.
Your kitchen tools should help with dinner, keep what matters private and otherwise stay out of the way.
No subscriptions.
Buy something once and it’s yours to use.
If we’d like more of your money, apparently we’ll have to make something else worth buying.
No audience required.
Your kitchen isn’t a social network.
There are no followers, public cooking histories or comment threads. Share something when you want to—not because the platform expects you to.
Private by design.
Your kitchen is yours.
We use limited, de-identified and combined information to understand what works in real kitchens and improve what we make. Your private notes stay private.
If dinner didn’t turn out, nobody needs to know. That’s how we think a kitchen should work.